An unbiased guide to account-based marketing and sales alignment

The definitive guide to Account Based Marketing

The essential strategies you need to successfully win major B2B customers Although the phrase has been around for over a decade and arguably being deployed by smart marketers ever since B2B sales teams have focused on target/key accounts, in recent years account-based marketing (ABM) has become hotter than ever. As […]

Crucial questions most sales & marketing leaders can’t answer about their revenue funnel

metrics

You​ ​wouldn’t​ ​drive​ ​all​ ​the​ ​way​ ​to​ ​work​ ​only​ ​looking​ ​in​ ​your​ ​car’s​ ​rear-view​ ​mirror.​ ​But​ ​when​ ​you get​ ​to​ ​work​ ​you​ ​drive​ ​your​ ​business​ ​the​ ​same​ ​way.​ ​Looking​ ​back​ ​at​ ​historical​ ​data​ ​to​ ​make crucial​ ​decisions.​ ​Most​ ​marketing​ ​and​ ​sales​ ​leaders​ ​use​ ​historical​ ​CRM​ ​and​ ​marketing automation​ ​data,​ ​like​ ​how​ ​many​ ​leads​ […]

How to succeed with Marketing Automation

marketing automation

It may have started with automated messages but marketing automation platforms have gone beyond simple drip feed campaigns to multi-level, multi-track sophistication. Add to this the increase of online and offline functionality with thousands of supporting tools, it’s now a platform attempting to manage all-embracing, omnichannel campaigns. SiriusDecisions says 85% […]