Leading Your Team Through Change
If change is the only constant then why do we resist and fail so often? Here's the short answer:
"Over 70 percent of change programs fail—largely due to employee resistance and lack of management support. When people are truly invested, change is 30 percent more likely to stick."
— McKinsey (and many similar studies)
If your company or team is going through change, and you're feeling the pain, then this is for you...
Join Diane Van de Berge and Adrian O'Gara to learn how to lead change in a 1-day workshop in London this March.
Or contact us for a free 90-minute taster session, at your office, with your team.
The New Science of Sales & Marketing Messaging
Based on the 30 years of research and development found in his book 'The Persuasion Code', Dr Christophe Morin shares a 4-step process – PAIN-CLAIM-GAIN-PRIMAL BRAIN – to create high impact messages that win.
[Download the slides here]
Join Dr Christophe Morin and Adrian O'Gara at a 1-day workshop in London this April to learn how to apply the new science of persuasion to your sales & marketing messaging. Find out more
What are business leaders saying?
Business leaders from The Adecco Group, CA Technologies & Microsoft share their thoughts on what's important to them, including sales and marketing alignment, funnel optimisation, artificial intelligence and machine learning.
Beyond sales & marketing alignment
Going beyond sales and marketing alignment - understand why marketing is central to aligning your entire business with the customer journey. See the latest research and hear best-in-class case studies -- with a framework to map where your business is today and where to go next.
Why your martech fails to deliver
Understand why marketing is central to aligning your entire business with the customer journey. See the latest research and hear best-in-class case studies -- with a framework to map where your business is today and where to go next.