Crucial questions most sales & marketing leaders can’t answer about their revenue funnel

metrics

You​ ​wouldn’t​ ​drive​ ​all​ ​the​ ​way​ ​to​ ​work​ ​only​ ​looking​ ​in​ ​your​ ​car’s​ ​rear-view​ ​mirror.​ ​But​ ​when​ ​you get​ ​to​ ​work​ ​you​ ​drive​ ​your​ ​business​ ​the​ ​same​ ​way.​ ​Looking​ ​back​ ​at​ ​historical​ ​data​ ​to​ ​make crucial​ ​decisions.​ ​Most​ ​marketing​ ​and​ ​sales​ ​leaders​ ​use​ ​historical​ ​CRM​ ​and​ ​marketing automation​ ​data,​ ​like​ ​how​ ​many​ ​leads​ […]