OGaraCo aligns your sales and marketing teams to achieve revenue goals and increase customer lifetime value; together. We offer independent strategy consulting, agile implementation and bespoke training. Enabling your people internally and finding the right mix of external resources -- from agencies to technology providers -- to increase value to your customers.


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Organisation Alignment

5 Steps to Sales & Marketing Alignment: B2B organisations with tightly aligned sales and marketing operations achieved 24% faster revenue growth and 27% faster profit growth, over a three-year period... read more...



Crucial questions most leaders can’t answer: Best-in-class, high-growth businesses are using forward-looking metrics to understand their complete lead-to-revenue funnel. The following four categories contain the most important... read more...



Account Based Marketing

The definitive guide to account-based marketing: Looking beyond the hype we uncover who should be using it, when and how — from development to deployment — including case studies and best practice for planning and execution... read more...





Marketing Automation

Selecting a B2B Marketing Automation Platform: It is important that you choose the right vendor for your specific business requirements, as B2B companies have more complex buyer journeys and more people involved in the buying process.... read more...



Marketing Transformation

The Marketing Value Transformation™ framework: Most companies starting their automation journey are very early in their marketing growth and maturity. Does this make them immature? I don’t think so. Every company is unique... read more...



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Join us at Google HQ

Full Funnel Optimisation - focus on the tech industry: Join us on 19 June 2018 at Google HQ, London. We'll be speaking alongside Google on how to optimise your funnel by starting with sales and marketing alignment... read more...



Companies with greater alignment between sales and marketing will increase revenue by 40% with 60% higher profitability (SiriusDecisions).



How We Do It


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We offer a tailored service for businesses requiring an in-depth examination of their people, process and technology challenges. By engaging with you, and working directly with key stakeholders, we help you implement the best solution for your specific needs.  Contact us for a consultation.



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Agile Management

We coordinate all the moving parts, internal and external, to deliver results within weeks. We keep going, watch, listen, learn and adapt weekly to ensure your project is executed in the most effective manner. Together we reach the goal, on time, within budget.  Contact us to find out how.



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We implement your project, teach your teams how to adopt and adapt to the new environment and deliver the best practice expertise to get you started. Then we watch as you become self-sufficient and continue to work with you to fill any gaps with ongoing training and support.  Contact us to discuss your requirements.


On average, 50% of marketing leads are never followed up by sales (Miller Pierece) but almost half of companies with mature lead management processes have sales teams that follow up 75% of marketing-generated leads (Forrester).



The Team

Adrian O’Gara

Principal Consultant

About Adrian...

Susan Russell

Program Manager

About Susan...

Louise Wells

Project Manager

About Louise...




OGaraCo is proud to work with world-leading companies including Bazaarvoice, CA Technologies Automic, Econsultancy, GE Healthcare, LeasePlan, OpenText, Sitecore, The Adecco Group, ThoughtWorks and UBM, to name a few.

What our clients say

Interfacing with the global sales team we were able to deliver an incremental £3.5M of marketing sourced revenue in our first year, a 50% YOY increase in Sales Accepted Leads to pipeline and reduce overall spend by 20% vs the previous year.


Craig Beddis

CMO, Automic

Adrian O’Gara established the right engine to deliver measurable leads. With framework intact, he then drove a consistent volume of high quality demand that were trackable all the way to real revenue for the company. Especially across multiple countries, this is quite an accomplishment for any marketer.

Scott Anderson

SVP Marketing, Bazaarvoice

Adrian O’Gara has the ability to get to the point of the initiative. He is highly skilled at demystifying complex messaging and translating it into clear concise campaigns. He engages tightly with sales and understands the complexity and value of seamless integration to both inside sales and account execs.

Chris Hooper

VP Sales - Northern Europe, OpenText