What are business leaders saying?

Business leaders from The Adecco Group, CA Technologies & Microsoft share their thoughts on what's important to them, including sales and marketing alignment, funnel optimisation, artificial intelligence and machine learning.


Beyond sales & marketing alignment

See why marketing is central to aligning your entire business with the customer journey. See the latest research and hear best-in-class case studies -- with a framework to map where your business is today and where to go next.

Marketing Automation

Selecting Marketing Automation: It is important that you choose the right vendor for your specific business requirements, as B2B companies have more complex buyer journeys and more people involved in the buying process.... read more...

From Leads to Revenue

Crucial questions most leaders can’t answer: Best-in-class, high-growth businesses are using forward-looking metrics to understand their complete lead-to-revenue funnel. The following four categories contain the most important... read more...

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Live Workshop Recordings

See the latest research, case studies and best practice: from sales and marketing alignment to automation and lead gen to ABM. View recordings of our live workshops... watch now...



OGaraCo transforms and aligns sales and marketing with customers to increase lifetime value. Strategy consulting, bespoke workshops and agile execution enable your people internally, while we source and integrate external agency and technology partners. All within the OGaraCo B2B Value Framework™ used by hundreds of companies worldwide to increase customer value.

Adrian O'Gara, Principal, OGaraCo                          



How We Do It

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We offer a tailored service for businesses requiring an in-depth examination of their people, process and technology challenges. By engaging with you, and working directly with key stakeholders, we help you implement the best solution for your specific needs.  Contact us for a consultation.

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Agile Execution

We coordinate all the moving parts, internal and external, to deliver results within weeks. We keep going, watch, listen, learn and adapt weekly to ensure your project is executed in the most effective manner. Together we reach the goal, on time, within budget.  Contact us to find out how.

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We implement your project, teach your teams how to adopt and adapt to the new environment and deliver the best practice expertise to get you started. Then we watch as you become self-sufficient and continue to work with you to fill any gaps with ongoing training and support.  Contact us to discuss your requirements.



The Team

Dylan Gray

Sales & Marketing Ops Consultant

Dylan heads up our U.S. operations. With over 20 years in sales & marketing operations, Dylan helps companies execute their sales & marketing strategy through a streamlined buyer journey, effective sales tools, clear sales metrics and sales training and support. He helps companies work smarter, manage better and grow faster. If you want help converting your sales & marketing strategy into actionable measurable tasks that salespeople can do and managers can manage, then feel free to call Dylan in the U.S. on +1 832.295.9489.

Adrian O’Gara

Sales & Marketing Transformation Principal

Adrian heads up our U.K. operations. With over 20 years in B2B sales and marketing for enterprise tech and high-value service providers, Adrian has worked with over 100 companies from niche start-ups to global industry leaders – including The Adecco Group, CA Technologies, GE Healthcare, LeasePlan, Sitecore, ThoughtWorks and UBM.  As the founder of OGaraCo, Adrian uses his experience in transforming sales and marketing teams to help clients increase revenue and customer lifetime value.  For clear guidance, hands-on implementation and bespoke training, feel free to call Adrian in the U.K. on +44 7867 424 991.

Peter Trix

Sales Transformation Consultant

Peter heads up our German operations. With over 30 years of experience in enterprise sales, his mission is to enable top-line growth and to maximise corporate value through a transformational approach, leveraging your previous investments in people, processes, methodologies and systems. Peter’s transformation framework, with sales dna® at its core, provides the foundation to transform a sales culture from servicing demand to creating demand, combined with a sustainable management coaching practice, driving maximum value for your customers. Feel free to call Peter in Germany on +49 1722 078 993.



Esther Flatley 

Organisational Change Consultant

Esther is a coach and organisational development specialist. With almost 30 years of experience, she is the lead practitioner of the OGaraCo Organisational Change Transactional AnalysisTM (OCTA) methodology for individual coaching and team development. Esther specialises in organisational system and the impact it has on business performance and sustainability. Her unique approach focuses on building awareness, confidence and stronger, more effective working relationships – to create an environment of transparency, curiosity and mutual accountability.

Rosesmary Napper

Organisational Change Advisor

Rosemary is an internationally renowned speaker, teacher, author and consultant in organisational change and the psychology and practice of adult learning. She utilises Transactional Analysis as the framework for organisational and people change. Rosemary has worked with Virgin Trains, Barclays Bank, Waitrose Partnership and both the European Union and local authorities in the UK — as well as not-for-profit and charities. A visiting lecturer at Oxford University she also acts as an advisor and consultant at OGaraCo on the same subjects.

Eduard Pop

Sales & Marketing Automation Consultant

Aligning business stakeholders at a regional and global level, Eduard drives digital transformation, supported by business analytics. As an operations change agent, Eduard has 9 years experience with a deep knowledge in Salesforce.com, process optimisation and aligning sales and marketing organisations.  His key strengths are in relationship management, project management and leading a constant focus on tangible results.




OGaraCo is proud to work with world-leading companies including Bazaarvoice, CA Technologies, Econsultancy, GE Healthcare, LeasePlan, OpenText, Sitecore, The Adecco Group, ThoughtWorks and UBM, to name a few.

What our clients say

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“Interfacing with the global sales team we were able to deliver an incremental £3.5M of marketing-sourced revenue in our first year, a 50% YOY increase in Sales Accepted Leads to pipeline and reduce overall spend by 20% vs the previous year.”

Craig Beddis
SVP Sales, UK&I
Automic Software

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“O’Gara-Co was introduced to me as sales and marketing alignment consultants. They were suggested because of his experience in transforming and optimising sales and marketing organisations, from a people and process point of view, to focus on our customer journey and prepare us for a marketing automation implementation. In a matter of weeks, they managed to coordinate a group of strong-minded sales and marketing leaders, from across six brands, to agree on joint goals and objectives and define a jointly agreed lead scoring model and service level agreement that we can now implement and iterate further – as they left us with the knowledge and tools to make our own improvements going forward. We’ll definitely be working with them again in other areas of sales and marketing transformation to optimise our customer experience.”

David Malkinson
Chief Marketing Officer
The Adecco Group, UK&I

“In the past four years, due to considered improvement initiatives, marketing contribution to creating pipeline has grown from 17% to over 60% marketing-sourced opportunities.”

Chris Boorman
Chief Marketing Officer
CA Technologies

View Full Case Study

“O’Gara-Co established the right engine to deliver measurable leads. With their framework embedded, they helped us drive a consistent volume of high-quality demand that were trackable all the way to real revenue for the company. Especially across multiple countries, this is quite an accomplishment for any marketing partner.”

Scott Anderson
SVP Marketing