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OGaraCo is the B2B marketing and sales operations company. We offer independent strategy consulting, Agile project management and bespoke training. Helping you enable your people internally, and find the right mix of external resources, from agencies to technology, to achieve your revenue goals with the highest ROI.

 

 

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Transformation

In this ever increasing digital age, the customer is more in control, but is your marketing, sales and operations keeping up with the change? We can help you transform your business to match your buyer journey and extend your customer life cycle.  Contact us to find out more.

 

 

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Leads-to-Revenue

From top of funnel leads to pipeline and closed opportunities, are you clear on the optimum volume, quality and velocity?  We help you optimize your processes to ensure you qualify leads faster with higher quality and accelerate time to revenue.  Contact us to find out how.

 

 

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US to Europe

As you expand your business into Europe, are you prepared to think global and act local?  We help you go-to-market with our experience of cultural differences when marketing & selling in a continent with 50 different countries and cultures.  Contact us for an assessment.

 

  

  

 

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Agency Sourcing

From digital to event and tele to content, we source the right combination of local and global agencies to meet your exact requirements. As your strategy partner, we coordinate the right people and projects to ensure your objectives are met.  Contact us to discuss your agency requirements.

 

 

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ROI & Analytics

With multiple data sources to capture information and automate processes, are you clear on; which channel offer the best return, inbound vs outbound and, who is achieving their targets? We’re here to help you increase your ROI with the right analytics.  Contact us for an ROI assessment.

 

 

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Technology

After your most important asset, your people, and agreed way of working, your process, we get to work on assessing the technology you use to support them. Are they fit-for-purpose, optimised and relevant? We help you fill the gaps to ensure you reach your goals.  Contact us for a technology assessment.

  

 
 
 
 
 
 
 
 
 
 

 

Companies with greater alignment between sales and marketing will increase revenue by 40% with 60% higher profitability (SiriusDecisions).

 

 

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How We Do It

 

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Consulting

We offer a tailored service for businesses requiring an in-depth examination of their people, process and technology challenges. By engaging with you, and working directly with key stakeholders, we help you implement the best solution for your specific needs.  Contact us for a consultation.

 

 

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Agile Management

We coordinate all the moving parts, internal and external, to deliver results within weeks. We keep going, watch, listen, learn and adapt weekly to ensure your project is executed in the most effective manner. Together we reach the goal, on time, within budget.  Contact us to find out how.

 

 

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Enablement

We implement your project, teach your teams how to adopt and adapt to the new environment and deliver the best practice expertise to get you started. Then we watch as you become self-sufficient and continue to work with you to fill any gaps with ongoing training and support.  Contact us to discuss your requirements.

 
 
 
 
 
 
 
 
 
 
 

 

On average, 50% of marketing leads are never followed up by sales (Miller Pierece) but almost half of companies with mature lead management processes have sales teams that follow up 75% of marketing-generated leads (Forrester).

 

 

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The Team

 

 

The OGaraCo team offer over 100 years collective experience working with leading B2B software & SaaS providers including Automic, Bazaarvoice, IBM, MicroStrategy, OpenText & Oracle.

 
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Adrian O’Gara

Managing Director

About Adrian...
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Susan Russell

Program Manager

About Susan...
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Louise Wells

Project Manager

About Louise...
 
 
 

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Who We've Worked With

Automic@0.5x
Metastorm
BV
microstrategy
OpenText

What They Say

Interfacing with the global sales team we were able to deliver an incremental £3.5M of marketing sourced revenue in our first year, a 50% YOY increase in Sales Accepted Leads to pipeline and reduce overall spend by 20% vs the previous year.

 

Craig Beddis

CMO, Automic

Adrian O’Gara established the right engine to deliver measurable leads. With framework intact, he then drove a consistent volume of high quality demand that were trackable all the way to real revenue for the company. Especially across multiple countries, this is quite an accomplishment for any marketer.

Scott Anderson

SVP Marketing, Bazaarvoice

Adrian O’Gara has the ability to get to the point of the initiative. He is highly skilled at demystifying complex messaging and translating it into clear concise campaigns. He engages tightly with sales and understands the complexity and value of seamless integration to both inside sales and account execs.

Chris Hooper

VP Sales - Northern Europe, OpenText
 
 
 

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