Who We Are
We are a collective of sales and marketing practitioners alongside commercially-focused social scientists — working with B2B clients to drive customer-driven business transformation.
What We Do
By understanding your interactions with buyers, we help you align all your teams on a shared customer-centric culture — cutting across silos and inline with the ever-changing needs of your clients.
What You Get
All your people focus on your company's best way of selling. Find more, qualify better, close faster and keep your best clients longer to increase revenue, profit and customer lifetime value.
What are business leaders saying?
Business leaders from The Adecco Group, CA Technologies & Microsoft share their thoughts on what's important to them, including sales and marketing alignment, funnel optimisation, artificial intelligence and machine learning.
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Beyond sales & marketing alignment
See why sales and marketing are central to aligning your entire business with the customer journey. See the latest research and hear best-in-class case studies -- with a framework to map where your business is today and where to go next.
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Sales & Marketing Alignment
5 Steps to Sales & Marketing Alignment: B2B organisations with tightly aligned sales and marketing operations achieved 24% faster revenue growth and 27% faster profit growth, over a three-year period... read more...
Sales & Marketing Transformation
The B2B Value Transformation™ framework: Most companies starting their automation journey are very early in their marketing growth and maturity. Does this make them immature? I don’t think so. Every company is unique... read more...
Account Based Marketing & Selling
The definitive guide to account-based marketing and sales alignemnt: Looking beyond the hype we uncover who should be using it, when and how — from development to deployment — including case studies and best practice for planning and execution... read more...
Sales & Marketing Automation
Selecting Sales & Marketing Automation: It is important that you choose the right vendor for your specific business requirements, as B2B companies have more complex buyer journeys and more people involved in the buying process.... read more...
From Leads to Sales Revenue
Crucial questions most leaders can’t answer: Best-in-class, high-growth businesses are using forward-looking metrics to understand their complete lead-to-revenue funnel. The following four categories contain the most important... read more...
Sales & Marketing Workshops
See the latest research, case studies and best practice: from sales and marketing alignment to automation and lead gen to ABM. View recordings of our live workshops... watch now...
We offer a tailored service for your unique businesses requirement, with an in-depth examination of your buyer experience, your customer-facing people, their processes and technology platforms. By engaging with you, and your customers, we help you find your best way of selling. Contact us for a consultation.
We coordinate all the moving parts, internal and external, to deliver a culture-change programme. We keep going, watch, listen, learn and adapt to ensure your new company purpose is executed in the most effective manner. Together we reach the goal, on time, within budget. Contact us to find out how.
We enable your teams to adopt and adapt to the new environment and embed your best way of selling. Then we watch as you become self-sufficient and continue to work with you to fill any gaps with ongoing learning and development. Contact us to discuss your requirements.
Sales & Marketing Ops Consultant
Dylan heads up our U.S. operations. With over 20 years in sales & marketing operations, Dylan helps companies execute their sales & marketing strategy through a streamlined buyer journey, effective sales tools, clear sales metrics and sales training and support. He helps companies work smarter, manage better and grow faster. If you want help converting your sales & marketing strategy into actionable measurable tasks that salespeople can do and managers can manage, then feel free to call Dylan in the U.S. on +1 832.295.9489.
Sales & Marketing Transformation Principal
Adrian heads up our U.K. operations. With over 20 years in B2B sales and marketing for enterprise tech and high-value service providers, Adrian has worked with over 100 companies from niche start-ups to global industry leaders – including The Adecco Group, CA Technologies, GE Healthcare, LeasePlan, Sitecore, ThoughtWorks and UBM. As the founder of OGaraCo, Adrian uses his experience in transforming sales and marketing teams to help clients increase revenue and customer lifetime value. For clear guidance, hands-on implementation and bespoke training, feel free to call Adrian in the U.K. on +44 7867 424 991.
Sales Transformation Consultant
Peter heads up our German operations. With over 30 years of experience in enterprise sales, his mission is to enable top-line growth and to maximise corporate value through a transformational approach, leveraging your previous investments in people, processes, methodologies and systems. Peter’s transformation framework, with sales dna® at its core, provides the foundation to transform a sales culture from servicing demand to creating demand, combined with a sustainable management coaching practice, driving maximum value for your customers. Feel free to call Peter in Germany on +49 1722 078 993.
Organisational Change Consultant
Esther is a coach and organisational development specialist. With almost 30 years of experience, she is the lead practitioner of the OGaraCo Organisational Change Transactional AnalysisTM (OCTA) methodology for individual coaching and team development. Esther specialises in organisational system and the impact it has on business performance and sustainability. Her unique approach focuses on building awareness, confidence and stronger, more effective working relationships – to create an environment of transparency, curiosity and mutual accountability.
Organisational Change Advisor
Rosemary is an internationally renowned speaker, teacher, author and consultant in organisational change and the psychology and practice of adult learning. She utilises Transactional Analysis as the framework for organisational and people change. Rosemary has worked with Virgin Trains, Barclays Bank, Waitrose Partnership and both the European Union and local authorities in the UK — as well as not-for-profit and charities. A visiting lecturer at Oxford University she also acts as an advisor and consultant at OGaraCo on the same subjects.
Sales & Marketing Automation Consultant
Aligning business stakeholders at a regional and global level, Eduard drives digital transformation, supported by business analytics. As an operations change agent, Eduard has 9 years experience with a deep knowledge in Salesforce.com, process optimisation and aligning sales and marketing organisations. His key strengths are in relationship management, project management and leading a constant focus on tangible results.
O'Gara-Co is proud to work with world-leading companies including Bazaarvoice, CA Technologies, Econsultancy, GE Healthcare, LeasePlan, OpenText, Sitecore, The Adecco Group, ThoughtWorks and UBM, to name a few.
What our clients say
“Interfacing with the global sales team we were able to deliver an incremental £3.5M of marketing-sourced revenue in our first year, a 50% YOY increase in Sales Accepted Leads to pipeline and reduce overall spend by 20% vs the previous year.”
SVP Sales, UK&I
“O’Gara-Co was introduced to me as sales and marketing alignment consultants. They were suggested because of his experience in transforming and optimising sales and marketing organisations, from a people and process point of view, to focus on our customer journey and prepare us for a marketing automation implementation. In a matter of weeks, they managed to coordinate a group of strong-minded sales and marketing leaders, from across six brands, to agree on joint goals and objectives and define a jointly agreed lead scoring model and service level agreement that we can now implement and iterate further – as they left us with the knowledge and tools to make our own improvements going forward. We’ll definitely be working with them again in other areas of sales and marketing transformation to optimise our customer experience.”
Chief Marketing Officer
The Adecco Group, UK&I
“In the past four years, due to considered improvement initiatives, marketing contribution to creating pipeline has grown from 17% to over 60% marketing-sourced opportunities.”
Chief Marketing Officer
“O’Gara-Co established the right engine to deliver measurable leads. With their framework embedded, they helped us drive a consistent volume of high-quality demand that were trackable all the way to real revenue for the company. Especially across multiple countries, this is quite an accomplishment for any marketing partner.”